Millionaire Lottery Winner Hawking Book

If I were a big prize winner, I wouldn't bother selling anything on the net - I'd be too busy spending money and planning for my future.

Found in my "spam" email inbox: a message from LARRY!
Hover and click on the images to see what I've seen! Here's a link to "Larry"'s website, via the e-mail:

And here's a link to the Oklahoma Lottery:

Larry?

Why is "Larry" hiding his identity? (If that is "Larry" writing me?)